In terms of technology and technological development the car hire industry has always had a somewhat poor reputation. In the wider sense it has often been regarded as an industry that is less than receptive of change, an industry that would prefer to carry on car hire operations as they have been carried out for generations. One thing has certainly changed in the car hire industry in the last twenty years however, as increased competition has become readily apparent, a unique customer focus has had to have been developed by all the major players to ensure their survival.

Like many industries the car hire industry has had to cope with increasing calls by eco-lobbyists to go green. The effects of global warming are increasingly affecting our way of life and in the realm of car hire this is no different. As technologies are developed to reduce the impact that car hire companies are having upon the environment, these technologies are being offered to tweak our environmental conscience. This is in no way an industry-wide phenomenon but there are now enough companies employing eco strategies to regard it as a trend. As more and more customers demand services that are eco-friendly, it […]

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